Why are they asking for my zip code?

If you have been asked to provide your zip code during a credit card transaction in California, please contact us for a free consultation

Retailers often request credit card customers’ zip codes so they can use them, along with the customers’ names acquired from their credit cards, to obtain the customers’ home addresses.  The retailers then track and store customers’ purchases and use the information for their own marketing purposes.  In addition to being unlawful under California law, this practice places consumers at serious risk for identity theft and fraud by dishonest store clerks, and hackers who could steal the retailer’s entire marketing database!